Fite and Sons Mercantile and Ice Cream is a family owned and operated shop just off of Whiskey Row, in Prescott, AZ with a unique variety of goods ranging fromtoys, and local souvenirstoice creamandother treats. Come check us out for some free samples of our ice cream, inhouse made fudgeand our fresh roastednuts! Our Christmas Store is open year round and offers a fresh selection of Christmas Decor. Bring your family, friends and dogs (they can try ourdoggy ice cream!) we have a little bit of everything for everyone!